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Some wise, devil may care person once said, “A full life entails thousands of mistakes. “Try telling that to the anal retentive types you’re bound to encounter in so a great deal of occupations, and particularly in book publishing. If you seek to get a book published you can’t let yourself be daunted by these uptight beings that fear making errors more than anything else. Don’t let them torment you: They say no, even to very promising projects. (Maybe there is something they abhor as much as making mistakes: Being proven wrong, which I suppose is merely being confronted with irrefutable proof you were mistaken in regards to something. See my recent article: “You Hate Me, You Really, Really Do!”) For an intimate peek into the minds of the folks who judge book submissions, for a hint regarding what they’re thinking as they appraise the “slush pile,” the stack of unsolicited manuscripts they have to review, read Jeff Herman’s often altered reference book, Guide to Book Publishers, Editors & Literary Agents. Herman entices these functionaries to emote when it comes to what they’re looking for in writers and book projects. Many percentage pet peeves, the sheer horror of seeing single spaced and not double spaced text, of being queried by phone, which I have found in a professional manner gratifying, resulting in the placement of galore of my books. Oddly, even the iconoclasts in book publishing, the self-labeled rebels, suffer from a persnickety quality that is fantastically offensive to entrepreneurial, risk-taking personalities, such as yours truly. The other day, for example, I scanned the web web site of an offbeat, independent publishing house. To be grateful for how bizarre some of their publications are, topics on their list include setting up your own methamphetamine lab and preparing for the approaching revolution. Take my word for it, they are as close as you’ll get to a close encounter with aliens in the terrestrial book world. In reviewing their guidelines for writers you may see, in spite of their chattiness, they’re not so mesmerized in adopting your works as in abducting them, i.e. submitting them to the dreaded anal-retentive’s probe. Where does this leave the aspiring author, if by way of established publishing you’re destined to be plagued by these mistake-a-phobic-probics? It leaves you with one viable option: Self-publishing. If you genuinely believe you have written something that is worth reading, that at least a great deal of folks will compensate good cash for, then go ahead, take a probability and publish a few dozen copies at Kinko’s. Invest in a shiny post card-ad, mail it to a few hundred likely buyers, and see what sales you fetch in. Or, pick up the phone and hustle a few copies that way. Follow this tip: Guarantee reader satisfaction! Tell them they’re going to love it. Ask your purchasers for testimonials. Print and trade more copies. When you have a track record of profitable sales you may return to the publishers you bypassed and ask them if they want to disseminate your book. Some might bite. But if they don’t, you will have proven your point, that your book is good, worthwhile, and salable. And that will uphold your dignity, which as any abducted author may attest, is cherished and not for sale. |
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